(1)What is a digital signage advertising machine?
The digital signage advertising machine is the screen terminal of the networked information release system. It can not only be used to play advertisements, but also provide services such as public information, corporate information, third-party data, touch query, etc. It is widely used in various industries such as retail, catering, government, enterprises, transportation, finance, education, and medical care.
(2)The development background of digital signage advertising machine
Nowadays, when people talk about advertising, The development background of digital signage advertising machine, radio, television, or the Internet immediately come to mind. In an era where products and consumers are gradually being subdivided, the limitation of traditional media is that it is difficult to effectively distinguish the target audience of products. In the field of video multimedia, information customers and information companies have been working hard to find new terminal network channels as information dissemination platforms. Advertising machines themselves are oriented to social terminals and should naturally become network channel terminal information transmission platforms.
(3) the advantages of digital signage advertising machine
- Time limit for use
TVs are household appliances, usually running for about 8 hours a day; while digital signage has good heat dissipation and long service life, can support 7*24H*365 days of uninterrupted use, and support continuous work without shutdown for 6 consecutive years, suitable for various needs. A working environment that is powered on for a long time.
- Display mode
When the TV is placed vertically, there is no way to turn the image; while digital signage can support both horizontal and vertical display modes, and can also be spliced and combined arbitrarily, providing greater design flexibility and adapting to a variety of display needs.
- The way of operation
The edge of the TV body is usually equipped with control buttons, and the home TV is usually placed in a lower position, which can be operated by the remote control or the body button; on the contrary, in the place with a lot of people in the commercial place, the digital signage is usually installed in a higher position , it needs to be operated by remote control.
If it is in a large commercial chain store, the built-in GTV intelligent management system can be used to achieve unified and centralized management of all store equipment, such as intelligent switch on and off at multiple times throughout the day, automatic switching of advertising content at regular intervals, and timely update of broadcast content in all stores. To improve store operation efficiency, save costs, and achieve precise marketing and promotion.
- Display brightness
The TV is designed for indoor home use. Usually, the brightness is about 200 cd/m2. If it is used in high-brightness places such as shopping malls and hotels, the screen display will be dim and unclear; Goodview professional commercial display brightness is 700 cd/m2. m2, the content on the screen is also clearly visible in a bright environment.
(4) digital signage advertising machine application scenarios
- Restaurant chain
The digital signage adopts a commercial screen with high brightness of 450cd/㎡ and high contrast ratio of 5000:1, which can satisfy the high restoration of color in different lighting environments, provide customers with a high-quality sensory experience, and stimulate customers' desire to buy; the built-in intelligent management system makes the meal The brand can be updated in time, save labor costs, unify the brand image, and can also switch on and off the machine regularly and switch menu contents (such as promotions or new products, etc.) at regular intervals (such as according to morning, noon, and evening).
- Cinema
Apply digital signage to theaters to display videos of new releases, as well as food and beverage images, as well as movie/menu price lists. The clear picture quality enhances the role of movie promotion; the price list can be switched regularly, which saves menu costs and labor costs, and improves the timeliness of content updates; the built-in intelligent management system facilitates unified and centralized management of each theater chain.
- Bar
4K high-definition display, 450cd/㎡ (700cd/㎡) high brightness, and 5000:1 high contrast ratio allow customers to enjoy high-quality video while tasting wine. Every World Cup or NBA season, fans can enjoy carnival here.
- Hotel
The application of digital signage at the front desk can show the time, broadcast real-time news, broadcast monitoring pictures, display price lists, etc., so that customers can see at a glance, improve service quality, and also display the brand's LOGO and image; hotels are usually open all day, while digital The sign supports 7*24H*365 days of uninterrupted use, and supports continuous work without shutdown for 6 consecutive years; the built-in information release system facilitates the headquarters to centrally manage the branches, timely update, unify the store image, and save labor and material costs.
- Banks
The comprehensive display of staff status charts, bank business process prompts, and financial tips makes the bank more convenient and service more considerate; timed switching of the machine and timed switching of the playback content saves the cost of frequently replacing paper advertisements such as roll-up banners, etc. The labor cost greatly improves the operation and maintenance efficiency of the bank hall and liberates manpower; the built-in intelligent management system facilitates the unified and centralized management of various bank branches.
In recent years, the media industry has grown rapidly, and digital signage advertising machines have been widely used. Although the media industry application has slowed down in 2019, the rise of new retail scene applications has made up for this missing market share, which is a blue ocean market that cannot be ignored. . In the future, scenarios such as "smart education", "smart medical care" and "smart retail" will surely become an important driving force for the further development of the digital signage market.
(5) What role does digital signage advertising machine play?
- For hotels and restaurants, the role of digital signage advertising machines is to provide consumers with high-quality service and consumption experience, and the service level is the core competitiveness of such consumption venues. According to the digital signage advertising machine, providing consumers with consumer entertainment and service guides in a timely manner can improve the service quality of hotels and restaurants, establish a good reputation in the industry, bring more consumers, enhance consumers' desire to consume, and effectively increase income. Promote repeated and repeated consumption behavior.
- For shopping malls and supermarkets, the role of digital signage advertising machines is: because consumers are prone to impulse buying behaviors for advertising promotions and product discounts, the application of digital signage advertising machines can display more relevant information of shopping malls to consumers. To stimulate impulse spending and increase sales.
- For businesses and buildings, the role of digital signage advertising machines is to install digital signage advertising machines in urban office buildings, elevator entrances of apartment buildings and other places with relatively large passenger traffic, to target people with advertisements and enterprises. Product knowledge promotion and safety science education. It helps to promote the brand dissemination of high-end products, expand the popularity, and improve their own safety awareness and emergency handling capabilities.
