What is Video Wall Device
A video wall is a collection of screens that are combined/tiled together to create one large display. Typical display technologies used include LCD, direct LED tiles, rear-projection and laser displays. It can be used in control rooms, meeting rooms and as a digital signage display. Industries include corporates, hospitals, retailers, government offices, churches, schools, casinos and hotel receptions.
Fig: Large Videowall
This article will define what a basic video wall is, the components you need to buy and tips for designing appropriate content.
What are the benefits?
- Grab’s attention
Because of their large size, video displays are able to command attention. They are hard to ignore by customers, employees, or visitors, which makes them an ideal tool for an organization’s branding or informational campaigns.
Fig：Videowall in Trade show
- Employee Time
Video walls can help perform tasks an employee normally would. It can free up employee time so they can work on more pressing tasks.
- Large malls can display maps on video display
- Parks and stadiums can display frequently asked questions
- Hospitals can display services offered online
- Different Types of Content Simultaneously
A video wall that is powered by content management software is designed to display different types of content simultaneously. For instance, a campus can use a video wall to display maps, school events, and useful information like weather, news and social media.
Fig: Videowall showing some useful information
- Video Walls across Industries
Traditionally, video walls especially LED ones, have been used in retail for advertising and at events. Costs were high and content management wasn’t as evolved. Today, video walls are cheaper and more affordable for small and medium businesses. They are so diverse and thus are used across a large range of industries.
Fig: Video Walls in Industries
- Installation is Flexible
Video walls offer a lot of flexibility in design. For instance, they can be curved to fit around corners and columns. Additionally, they can be shaped in architectural ways outside of the traditional rectangle or square install.
Fig: Videowall installation
- Support Content Customization
The content management software enables businesses to customize and personalize the content displayed on the screens.
Different content can be displayed at different times of the day e.g., a restaurant video wall can show different breakfast, lunch and dinner menus.
- Can Increase Sales
Retail businesses that use digital signage can improve their sales by 32%. Retailers can use a video display system to alert thousands of target customers.
- Can Improve the Customer Experience
Visual displays can combat customer dissatisfaction resulting from unpredictable waiting times. Leading service providers have been using this trick to keep clients waiting patiently.
- Consumers prefer Shopping in stores with Video Displays
The video displays give customers more information about the products, help to upsell complementary products and overall improve the ambiance in the store.
Fig: Videowall in shopping mall
How to Design Content for a Video Wall
Video walls display information. Ideally, this would be to the right target audience at the correct time. Otherwise, this communication and advertisement channel will be less effective.
So how does one make sure that their video wall system plays its role effectively? Below are some design tips:
Use high-quality realistic images/videos
Like any visual, high-quality images and videos will easily command anyone’s attention than poor quality visuals. Even so, one should refrain from using heavily filtered pictures or videos.
Keep text short and to the point
As a rule, any text on a display wall system should be as concise as possible. A single line should contain a maximum of 5 words. Anything above five words will look cluttered and harder to read. Also, texts should be large and colorful enough for anyone to read without straining.
Use the right screen brightness
Lighting affects the visibility of the content displayed on the video wall’s digital screen. As an example, target viewers can hardly see content on a dim screen during a bright day. It’s important to adjust the screen’s brightness according to ambient light.
Do not clutter the video wall
While a single video wall system can display multiple types of content, it isn’t advisable to stuff it. A professionally designed video wall should contain an adequate white space to let readers view or read through the content easily and quickly.
Check out iSEMC latest video wall Device
