The digital signage industry is expected to thrive over the next four years.
According to the "Audio and Video Industry Outlook and Trend Analysis 2020" (IOTA) released by AVIXA, digital signage is recognized as one of the fastest-growing audio and video solutions, with growth expected to exceed 38% by 2025.
This is largely due to the growing need for internal and external publicity among companies, with safety and hygiene regulations, which are particularly important at this stage, playing a leading role.
To better understand the information on digital signage, iSEMC created this guide, covering the history, definition, and application scenarios of digital signage and how to choose the most suitable digital signage.
What is digital signage?
In the era of information technology, with the rapid development of intelligent technology, traditional print advertisements have gradually withdrawn from the market.
The emergence of LCD advertising machines has changed the traditional advertising mode and strengthened the brand image of all walks of life.
The LCD advertising machine can vividly present the most exciting part of the product in the shortest time, attracting consumers' attention and keeping their memories fresh.
In the repeated circular display, people's impression of the product is deepened, and visual impact guidance is produced, which can greatly increase product sales.
Digital signage is electronic signage, which constitutes a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and uses LCD and LED projection technology to display pictures, text, video, widgets (weather, exchange rate) and other multimedia materials for advertising.
Compared with traditional TV advertising machines, the price is lower, the audience is clear, and different content is displayed more comprehensively.
Application scenarios for digital signage
Restaurant:
In the catering industry, the advertising machine can realize the functions of meal selection, payment, code retrieval, and number calling. Users can come into contact with some hot-selling products during the ordering process, which increases the user experience while reducing the pressure on the waiter to order.
Bus stops:
Outdoor digital signage can reach the target audience extensively, with a wide range of coverage, and can perfectly deliver information to customers waiting for the bus.
Waiting time is usually one-on-one and boring. This digital signage lets people receive advertising information while waiting for the bus.
The shopping mall:
The shopping mall is a place for people to shop for leisure. Consumers will relax when they walk here and are willing to listen, receive and watch advertising information.
Digital signage will attract attention and make users want to go to the store for consumption.
Medical care:
With the help of digital signage, medical institutions can broadcast relevant information such as medicine, registration, and hospitalization.
In addition, the advertising machine system solution can also be used to allow doctors and patients to interact and provide map guidance, entertainment information and other content services.
Hotel:
The hotel can display information in the hotel’s public area through digital signage and provide customers with hotel service information.
For example, hotel maps, room usage, cuisine recommendations, promotional activities and other information.
In addition, when necessary, digital signage can also develop relevant hotel operation support based on the original hotel system, such as automatic hotel check-in and number-checking services.
Finance:
Financial institutions can use the advertising machine system to broadcast financial information such as benchmark interest rates, to display and introduce banking business and activity notices to customers, to play unified corporate culture, that is, image promotional videos.
At the same time, digital signage can also achieve more system functions by integrating resources, such as queuing and calling, touch screens, multimedia terminals, etc., to achieve unified information management. Bringing about considerable economic effects.
Digital signage needs to be used with a controller. iSEMC has a CRM and remote publishing system to facilitate some control settings. All digital signage can be remotely controlled by sending boxes through one or more devices.
Benefits for digital signage
Information Messaging
Using digital signage for disseminating news, data, and messages, offers end-users an array of high-performance, adaptable, and top-notch visual solutions.
Advertising & Marketing
Utilizing display technologies in advertising empowers companies to capture consumer attention.
The remarkable high-resolution displays, including video walls, enable retailers to present products.
Leveraging the agility of digital solutions, campaigns can launched with a simple click.
Visual Display
Present pictures, data, and videos on the advertising machine in various ways.
So that customers can have a better viewing experience.
Creative splicing
Compared with traditional advertising machines, video wall systems also use video wall display units (LCD, LED display, DLP projectors).
Creative splicing can according to the number of display units in the actual project.
Industrial grade equipment
The equipment is an industrial-grade product. With an MTBF time of more than 50,000 hours, which is stable and reliable.
High practicability
It encompasses a range of management approaches.
With a graphical interface on system configuration that prioritizes practicality.
Intelligent control
The intelligent control system can manage peripheral devices besides the video wall system.
Achieving rapid signal switching and displaying pre-set modes is as simple as touching the screen;
Third-party devices can also link through corresponding signals.
Interactive display
Use various terminals to achieve extensive control capabilities over content, equipment, and surroundings.
Such as tablets, mobile phones, and PCs, facilitated by intelligent sensing control devices.
Information release
Publish product information corporate activities through the advertising machine system to provide customers.
Network function
Offer compatibility with all established IP networks and network protocols, ensuring service quality assurance. Enable real-time information dissemination: scrolling captions, images, videos, and other media. Ease network-based content updates, eliminating the need for manual intervention.
How can a digital signage solution serve your company?
Digital signage is a variety of display methods. Through a variety of different product appearances, from indoors to outdoors, you can customize unique solutions for your company. In places with many people or important places such as exhibition halls, it is better to use the highlights section of the showcase product, which can help enterprises establish a unique brand image.
How to Find the Right Digital Signage Solution for Your Business
If you are considering digital signage for your business, you must consider several important factors to help your business find the most suitable digital signage.
- The size of the digital signage size of the digital signage determines the user experience of potential customers passing by. If it is too far away and the image is too small, it will cause users to not see clearly the displayed content.
- Types of content displayed: What you want to display will help you decide the type of digital signage and the type of display. Make digital signage with different requirements according to the content type. For example, suppose you need to display high-definition video. In that case, you need a high-resolution configuration, or you can buy LED digital signage or video wall to produce high-quality, bright picture quality.
Final Thoughts
With different groups of people moving in and out of shopping malls daily, advertising content that is more relevant to the current audience is critical.
Digital information systems make advertising more creative, personalized and interactive.
Digital signage based on people's portraits uses data and insights gathered by sensing devices to allow retailers to push customized ads to changing audiences
